The struggle for good roi content measurement
According to a new report by B2B Marketing the most difficult prospect businesses are facing in their marketing is measuring and reporting ‘good’ ROI.
According to a new report by B2B Marketing the most difficult prospect businesses are facing in their marketing is measuring and reporting ‘good’ ROI.
Businesses are employing video to make their communications direct, friendly, pithy and simple – what might take a whole page of text to explain, could take just two minutes or less on film.