What makes the perfect tweet? Is it lots of retweets and replies? Does it go viral? Does it use up all 140 characters? The perfect tweet will do exactly that, but there’s more to it than just attracting a load of likes. For a tweet to be successful, it needs to reach as many people as possible, and it must be interesting enough to be re-shared time and time again across different online communities. Also, did you know that good use of Twitter will also positively impact your website’s search engine optimisation (SEO) or searchability? Even more reason to do a great job...
Social media management. Those three little words are enough to strike fear into even the most tech savvy. The whole process can be a minefield with so much to think about, from scheduling posts and increasing followers, to sharing links and encouraging engagement. Social media management is time consuming, complicated and can be costly, but in an age where the internet is growing at an alarming speed, it’s too important to ignore. Here at Oxford Content Company we’ve put together five reasons why social media management is a must for your business.
In the wake of digital agency day, we discuss how choosing an Oxfordshire-based digital marketing agency to help you with your marketing content is a smart choice for 2016.
You may have heard of Paid, Earned and Owned Media (POEM) or it may be new to you. Yet POEM is becoming increasingly important for getting to a good position in web searches, and analysing the success of your campaigns.
2016 is now upon us and some of you will have already developed your B2B marketing strategy for the year, but there are some key areas of content marketing you might want to consider when putting it into action.