CaaS is quite simply an acronym for ‘Content as a Service’. It’s fast becoming a significant area of marketing that’s helping to push businesses forward online. Research by the Content Marketing Institute has discovered that 88% of marketers employed in B2B marketing are producing at least one piece of written content every day. It also revealed that it’s not only marketers who are having to produce this content, but also those who work in sales – or anyone who needs to produce customer-facing content.
Search engine optimisation (SEO) and beautiful copywriting can be conflicting players in the marketing world. SEO focuses on pleasing the search engines, whereas copywriting focuses more on pleasing readers (giving them the information they want in an easily readable format).