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Catch up with our blog posts from our team, featuring the latest content marketing news.

Crafting the perfect content poem & the 4 vs

You may have heard of Paid, Earned and Owned Media (POEM) or it may be new to you. Yet POEM is becoming increasingly important for getting to a good position in web searches, and analysing the success of your campaigns.

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Using inbound ‘content honey’ to win customers

In content marketing pretty much everything we write has the central aim of obtaining and developing leads. But transforming a prospect into a definite, interested lead isn’t easy, particularly when B2B customers have become increasingly cynical about any form of advertising or paid media. A recent study by contentplus.co.uk found that 70% of business decision makers prefer to get company information from an article rather than an ad.

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Our 7 top tips for effective website content

A few years ago people used to say that your website was a shop window for your brand, but since then we believe it’s evolved into so much more. Not only should it be showing off your wares but also be packed full of dynamic content. Rather than a shop window it should be more of a marketplace with visitors picking and choosing great quality food (i.e.content).

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