According to a new report by B2B Marketing the most difficult prospect businesses are facing in their marketing is measuring and reporting ‘good’ ROI.
Content marketing is absolutely huge at the minute and it’s a top business focus for many SMEs. In fact: “Fifty-five percent of B2B small-business marketers say they will spend more on their content marketing over the next 12 months.” (Content Marketing Institute).
Writing winning award entries can take hours and many companies just don’t have the manpower to do it. Yet winning an industry recognised award can reap big rewards in terms of positive PR and new business opportunities so it’s one thing not to miss out on each year. Find out about our award entry secret sauce by reading our 7 easy tips for award entry copywriting…
Businesses are employing video to make their communications direct, friendly, pithy and simple – what might take a whole page of text to explain, could take just two minutes or less on film.
You may have heard of Paid, Earned and Owned Media (POEM) or it may be new to you. Yet POEM is becoming increasingly important for getting to a good position in web searches, and analysing the success of your campaigns.