What makes the perfect tweet? Is it lots of retweets and replies? Does it go viral? Does it use up all 140 characters? The perfect tweet will do exactly that, but there’s more to it than just attracting a load of likes. For a tweet to be successful, it needs to reach as many people as possible, and it must be interesting enough to be re-shared time and time again across different online communities. Also, did you know that good use of Twitter will also positively impact your website’s search engine optimisation (SEO) or searchability? Even more reason to do a great job...
Search engine optimisation (SEO) and beautiful copywriting can be conflicting players in the marketing world. SEO focuses on pleasing the search engines, whereas copywriting focuses more on pleasing readers (giving them the information they want in an easily readable format).
With an ever growing number of reviews, recommendations and star ratings now accessible online, it is vital that businesses keep track of what is being said about them.
Social media management. Those three little words are enough to strike fear into even the most tech savvy. The whole process can be a minefield with so much to think about, from scheduling posts and increasing followers, to sharing links and encouraging engagement. Social media management is time consuming, complicated and can be costly, but in an age where the internet is growing at an alarming speed, it’s too important to ignore. Here at Oxford Content Company we’ve put together five reasons why social media management is a must for your business.
In the wake of digital agency day, we discuss how choosing an Oxfordshire-based digital marketing agency to help you with your marketing content is a smart choice for 2016.