According to the Content Marketing Institute, 89% of B2B businesses use content marketing to help their business grow. If you’re putting together a content marketing strategy, you might be considering whether you should publish a blog, or invest in a social media professional, or refresh your website.
CaaS is quite simply an acronym for ‘Content as a Service’. It’s fast becoming a significant area of marketing that’s helping to push businesses forward online. Research by the Content Marketing Institute has discovered that 88% of marketers employed in B2B marketing are producing at least one piece of written content every day. It also revealed that it’s not only marketers who are having to produce this content, but also those who work in sales – or anyone who needs to produce customer-facing content.
Nowadays, so much of what we do is pre-planned. Our diaries are pre-booked, our meetings are pre-scheduled and even our tweets are pre-organised. Although this pre-planning takes away some spontaneity, we believe that having an effective content marketing calendar is fundamental to maintaining a successful content marketing strategy. If you currently don’t have a content marketing calendar in place, here are a few reasons why you really should, and how you can get started…