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Catch up with our blog posts from our team, featuring the latest content marketing news.

Inbound

Is Content as a Service (CaaS) the future of content marketing?

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CaaS is quite simply an acronym for ‘Content as a Service’. It’s fast becoming a significant area of marketing that’s helping to push businesses forward online. Research by the Content Marketing Institute has discovered that 88% of marketers employed in B2B marketing are producing at least one piece of written content every day. It also revealed that it’s not only marketers who are having to produce this content, but also those who work in sales – or anyone who needs to produce customer-facing content.

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Anyone can write copy… right?

Content marketing is absolutely huge at the minute and it’s a top business focus for many SMEs. In fact: “Fifty-five percent of B2B small-business marketers say they will spend more on their content marketing over the next 12 months.” (Content Marketing Institute). 

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