According to the Content Marketing Institute, 89% of B2B businesses use content marketing to help their business grow. If you’re putting together a content marketing strategy, you might be considering whether you should publish a blog, or invest in a social media professional, or refresh your website.
You’ve lined up a blog series for the next few months, or perhaps you’re getting ready to launch your fully integrated campaign of white papers, social media and marketing materials. The content is fresh and fantastic, and it looks ready to go. Before you hit that ‘publish’ button, think for a moment – has it gone through a copyediting and proofreading stage?
CaaS is quite simply an acronym for ‘Content as a Service’. It’s fast becoming a significant area of marketing that’s helping to push businesses forward online. Research by the Content Marketing Institute has discovered that 88% of marketers employed in B2B marketing are producing at least one piece of written content every day. It also revealed that it’s not only marketers who are having to produce this content, but also those who work in sales – or anyone who needs to produce customer-facing content.
Across Oxfordshire and the UK, billboards and buses, websites and TV screens are constantly pasted with new and eye-catching ways of getting product information in front of people. But how many people really love an endless stream of adverts? They’re functional, sure, but what if there was a way of boosting sales while creating something that people actually want to see?
Search engine optimisation (SEO) and beautiful copywriting can be conflicting players in the marketing world. SEO focuses on pleasing the search engines, whereas copywriting focuses more on pleasing readers (giving them the information they want in an easily readable format).
Content marketing is absolutely huge at the minute and it’s a top business focus for many SMEs. In fact: “Fifty-five percent of B2B small-business marketers say they will spend more on their content marketing over the next 12 months.” (Content Marketing Institute).
Writing winning award entries can take hours and many companies just don’t have the manpower to do it. Yet winning an industry recognised award can reap big rewards in terms of positive PR and new business opportunities so it’s one thing not to miss out on each year. Find out about our award entry secret sauce by reading our 7 easy tips for award entry copywriting…
You may have heard of Paid, Earned and Owned Media (POEM) or it may be new to you. Yet POEM is becoming increasingly important for getting to a good position in web searches, and analysing the success of your campaigns.
In content marketing pretty much everything we write has the central aim of obtaining and developing leads. But transforming a prospect into a definite, interested lead isn’t easy, particularly when B2B customers have become increasingly cynical about any form of advertising or paid media. A recent study by contentplus.co.uk found that 70% of business decision makers prefer to get company information from an article rather than an ad.
A few years ago people used to say that your website was a shop window for your brand, but since then we believe it’s evolved into so much more. Not only should it be showing off your wares but also be packed full of dynamic content. Rather than a shop window it should be more of a marketplace with visitors picking and choosing great quality food (i.e.content).
It’s not unusual for marketing departments to produce regular e-newsletters. The aim is to inform their prospects and customers of new content such as blog articles and news stories, all wrapped up in a pretty html template.
2016 is now upon us and some of you will have already developed your B2B marketing strategy for the year, but there are some key areas of content marketing you might want to consider when putting it into action.