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Catch up with our blog posts from our team, featuring the latest content marketing news.

5 steps to smarter content marketing

focus content marketing

Does creating content sometimes feel like an unwanted chore, even if people are telling you it should be an increasingly important part of your marketing activity?

Are you lost as to where to find inspiration, how to present your content, and looking for ways to make the constant creation of content easier?

Working smarter rather than harder is a challenge worth accepting to get results that will raise your online profile and help drive real returns.

Our top five content marketing tips will get you started:

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The case of the exploding probe: what’s the cost of NOT proofreading and copyediting?

probe take off

You’ve lined up a blog series for the next few months, or perhaps you’re getting ready to launch your fully integrated campaign of white papers, social media and marketing materials. The content is fresh and fantastic, and it looks ready to go. Before you hit that ‘publish’ button, think for a moment – has it gone through a copyediting and proofreading stage?

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Is Content as a Service (CaaS) the future of content marketing?

group discuss ideas

CaaS is quite simply an acronym for ‘Content as a Service’. It’s fast becoming a significant area of marketing that’s helping to push businesses forward online. Research by the Content Marketing Institute has discovered that 88% of marketers employed in B2B marketing are producing at least one piece of written content every day. It also revealed that it’s not only marketers who are having to produce this content, but also those who work in sales – or anyone who needs to produce customer-facing content.

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Why every business should use a content marketing calendar

calendar on laptop

Nowadays, so much of what we do is pre-planned. Our diaries are pre-booked, our meetings are pre-scheduled and even our tweets are pre-organised. Although this pre-planning takes away some spontaneity, we believe that having an effective content marketing calendar is fundamental to maintaining a successful content marketing strategy. If you currently don’t have a content marketing calendar in place, here are a few reasons why you really should, and how you can get started…

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