Oxford and Boston based IT security giant Sophos is a regular Oxford Content Company client. We work with them on multiple video production, case study and copywriting services every year. On this occasion they asked us to create a brochure explaining the benefits of vendor consolidation to their clients and prospects.
Many businesses are using a number of IT security vendors and this can be costly, time consuming and potentially risky to an organisation's security. Sophos wanted us to write about these challenges and talk about how their consolidated service is far more beneficial.
Following a telephone interview with a marketing contact and members of the sales team, we were able to write this brochure within just a few days.
We made the copywriting simple and easy to read with bullet points and clear paragraphs. We also added in some relevant case studies that we had written to provide social proof that consolidating with Sophos is beneficial.
The marketing contact and sales team at Sophos were very happy with the brochure. It's now available on their website and in use by sales teams across the UK, proving to prospects and customers that consolidating with Sophos is the right path to take.