The leadership team at Cyance wanted to create a lighthearted animation that also featured their team in order to promote their inbound marketing capabilities. We worked with them on their brief and spent half a day at the Cyance office filming the team. We used a green screen so we were able to overlay the animation post filming.
Working with so many stakeholders, some of which were nervous on the day, required skill and patience. We put them at ease and they were able to deliver their lines clearly and confidently.
After the filming day we worked on the animation. We created a DNA-type animation, in keeping with the Cyance / science play on words, and the test tube design work on their website.
We worked to their tight deadlines and delivered this piece of rich media content on time and within budget. This piece formed part of a thought leadership campaign and raised awareness of this leading marketing agency's inbound marketing capabilities.
The team was really pleased with the results and went on to commission further rich media and copywriting services from Oxford Content Company.