Blog

Catch up with our blog posts featuring the latest content marketing news and some thoughts and ideas from our team.

Using inbound ‘content honey’ to win customers

Julie Blake - Tuesday, October 21, 2014

In content marketing pretty much everything we write has the central aim of obtaining and developing leads. But transforming a prospect into a definite, interested lead isn’t easy, particularly when B2B customers have become increasingly cynical about any form of advertising or paid me...

Read More

Our 7 top tips for effective website content

Julie Blake - Wednesday, October 08, 2014

Expanding your shop window with the right (content) goods

Seven tips image

A few years ago people used to say that your website was a shop window for your brand, but since then we believe it’s evolved into so much more. Not only should it be showing o...

Read More

Is it all over for e-newsletter content?

Julie Blake - Friday, September 26, 2014

It’s not unusual for marketing departments to produce regular e-newsletters. The aim is to inform their prospects and customers of new content such as blog articles and news stories, all wrapped up in a pretty html template.

E-newsletter imageRead More