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Maximising social media management and how to create the perfect tweet

Julie Blake - Wednesday, February 08, 2017

What makes the perfect tweet? Is it lots of retweets and replies? Does it go viral? Does it use up all 140 characters? The perfect tweet will do exactly that, but there’s more to it than just attracting a load of likes. For a tweet to be successful, it needs to reach as many people as possible, and it must be interesting enough to be re-shared time and time again across different online communities. Also, did you know that good use of Twitter will also positively impact your website’s search engine optimisation (SEO) or searchability? Even more reason to do a great job...

Here are some top tips on how to create the perfect tweet and how to maximise social media management.

Social media management needs to be engaging

There’s no point in tweeting mindless fodder; people want to be interested in what you’re saying, and they may then have something to say back to you! Really try to engage with your audience – ask questions, look for answers or create a poll. People who answer questions are more likely to share and ask their audience the same question too, showcasing your tweet to more and more users, and increasing your impressions at the same time.

Make your visuals count

Imagery is a great way to attract attention on Twitter, and it’s a well-known fact that tweets with images attract greater interest compared to tweets made up of just plain text. Twitter introduced GIFs not too long ago and these are equally as effective as standalone images. If used correctly, they can show a light-hearted humour to your social media management and make you seem less robotic and much more personal.

Keep up with current trends

Tweets that are on trend and very current tend to do well and can easily go viral. Always use the search button to see which topics are currently trending, whether it’s a world news story, a sporting event or a popular TV show. Look to see which hashtags are being used and try to use the same ones to be included on the ‘trending’ lists. This will tell your audience that you are relevant and you keep up to date with things in the Twittersphere, as well as local news stories in your local area.

Make use of your 140 characters

Don’t be afraid to use all 140 characters. They’re there for a reason – use them! Tweets which are 60 characters or less tend to be far too short to attract any kind of engagement and therefore perform worse than tweets which are much longer. Twitter has recently ensured that images added to tweets do not take up any characters, giving you more letters to play with.

Don’t go overboard on the hashtags

It’s true that hashtags are the single most effective way of drawing attention to your tweet and increasing impressions but, if there are too many thrown in, it can look clumsy and will put people off. Two or three relevant, concise hashtags can add real value to your social media management and allow it to be seen by a larger audience, but without looking overloaded.

Include relevant links

There’s no point inserting irrelevant links, but by pairing useful, relevant links with images on your tweet you’re more likely to attract attention and increase impressions. Those who click on your links are also likely to stick around a little more; they will want to see what you’re all about so will click on your profile and maybe even your website, increasing visitors and page views too, which will have a positive impact on your social media management.

So there we have it, just a few quick tips on creating the perfect tweet. If implemented correctly, these tips can impact positively on your Twitter presence, grow awareness of your brand and work wonders for your website’s SEO.

Need help with Twitter scheduling and upkeep? Contact us for social media management and see how we can help you.